The MAICC - Multimedia Museum Autodromo di Imola Checco Costa reopened to the public on 10 April 2019, an innovative and highly technological museum space set in the unique context of the legendary International Circuit of the city of Imola. The challenge was taken up by a pool of three companies, Space SpA, TBS Group and ETT SpA, which over the years had already contributed to defining the space, making it a rare gem in the museum sector, both in terms of exhibition potential and for the exceptional nature of the location.

The Museum opens to the public with a unique event exhibition dedicated to the myth of Ayrton Senna: "Ayrton Magico, the soul beyond limits", which enjoys the patronage of the Ayrton Senna Institute, Emilia Romagna Region, Metropolitan City of Bologna, City of Imola.

"Ayrton Magico, the soul beyond the limits", scheduled until 3 May 2020, involves the viewer in the story of a life lived to the limit, in a multi-sensory and highly emotional environment. Repertory videos, interviews, images, memorabilia form the backdrop to the human and sporting journey of the great driver who will be recreated in the completely renovated Multimedia Museum. An absolute must see exhibition!